t 01352 741 698 e info@thearchetype.co.uk
Who We Are

Archetype Accountants, based in Flintshire, are a small team of qualified and part-qualified accountants. We each have different strengths and capabilities so that there will always be a fit between what you need and what we can offer. As a whole we are qualified, conscientious, thorough, dedicated and friendly.

The Archetype Accountants were founded in October 2003 and so have over 10 years of experience in helping individuals and small businesses. The name, The Archetype, was chosen as Archetype is defined as the original model of which all others are derived, it is the epitome. We liked this as we believe we stay true to the original purpose of an accountant, we don’t overcomplicate things but we do try to be innovative and to set the pace.

Our values are intrinsic in all we do and in some ways this makes us, as the Accountant stereotype goes, boring. However, we are boring in that reliable, predictable way that lets you know that every thing we do will be approached in a sustainable and methodical manner, leaving nothing to chance and ensuring that everything is dealt with efficiently, accurately and well before any deadlines.

Our Director is Janita Heaton-Rue, a fellow of the Association of Chartered Certified Accountants (ACCA). Having worked in large Multinational Corporate companies, Janita knows how large successful businesses work, and is passionate about bringing the tools that they use into the small business environment. This background makes Janita more “business” focused than some accountants and she can help small businesses to understand themselves, their market, their environment and to use this knowledge to build success.


This Is What Our Clients Say
Finding a good accountant is tough enough but to find a company as exceptional as the Archetype Accountants is an absolute blessing, we have worked with this fantastic company for many years , through the recession the advice and support we received was perfect for us in the haulage business. The Archetype are adaptable, which makes it a much more personal touch ...a close working team that are friendly helpful and war. They have supported me personally taking over the reigns of LH haulage without a moments notice when I was battling breast cancer! I always reccomend The Archetype Accountants to ...
Archetype Accountants have supported Canary Designs Limited for the last 3 years by providing an efficient, punctual and friendly service.  The advice received has enabled the business to develop and grow, John Lovegrove  • Managing Director, Canary Designs Limited
Moving Everwhere.co.uk Ltd
I have used Janita for our company accounts since 2008, I am not from an accounting background, I have found Janita to be patient in explaining what is required for a new business in arranging their financial affairs. More importantly her patience with the time it takes to collate all the required information - with a usual turnaround of 14 days for completion of annual Ltd company accounts. I have recently contracted Janita for our Payroll services.Nick Oliff • Moving Everwhere.co.uk Ltd
MFS (NW) Ltd
After having 2 accountants that were completely incompetent, we eventually found Janita at The Archetype Accountants.  We have never looked back!  Any advise is given to us in 'plain' English and the service that we receive from her and the team is second to none.  We have no hesitation in recommending The Archetype Accountants to anyone.Katy Wilson • MFS (NW) Ltd
Multi Utility CAD services Ltd
Heather and I would like to thank you and your staff for your help in taking a great deal of stress out of running a small business.  You achieve this in an approachable, friendly but above all professional manner. Ivor and Heather • Multi Utility CAD services Ltd